SMS marketing trends to follow in 2018

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The best thing about cute birthday wish sms is, it’s quick, it’s direct and has more chances of opening. Marketers still prefer text messaging the most than other internet-driven mediums such as Social Media and Emails. 2017’s marketing came was revolving most of the time around social media and emails. Still, there are people who earned quite big revenues using text messaging. Here, we will talk about SMS marketing trends in 2018-

Users respond to SMS more than other mediums. So include a link to your SMS. This would appeal the users to visit a particular website. And when users visit the website, present a whole world in front of them. If they would like the kind of product you sell, they may subscribe to newsletters, too. One more chance to reach out to the users.

Make the user feel special. For example, a message – “It’s Spring season sale, Get 20% Off on Women apparel styles”. Instead, you may send, “Hey Jennifer, It’s Spring season sale, Get 20% Off on Women apparel styles”. Now, this is called personalization. Plus, you should send the customers offers as per their age, location, preferences and even birthdays or anniversaries.

Don’t forget to take customer feedback. You can make SMS marketing a medium to take customer feedback. If the people are keen about your message, they would prompt with the reply within 90 seconds only.

2018 is the year of personalization. SMS marketing is the most effective gateway to provide that.

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